Carbonated Ribena
Saw a student drinking this in class the other day. This new product is going against the current product trend in FMCG. First, it's non-returnable glass bottle. Doesn't sound too green. I guess there is an attempt to go with the same thinking as the small coke contour bottle, i.e. using the bottle as the brand mnemonic. However, too bad that the bottle shape design is kind of generic. Second, it was said that it contains no artificial sugar. While everyone is talking about calorie free with artificial sugars, somehow it's trying to stress original taste and hint artificial sugar is not a good thing. There are some interesting thoughts behind it indeed.
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