老夫子!

Don't get me wrong. I don't hate 老夫子. Just that I don't know why people would use 老夫子 in their ads. It's a very good 集體回憶 among the more mature consumers. It was a popular comic book in the 60's and 70's and its readers should be in their 40's and up by now. The implication is that this ad may not be appealing to those in their 20's and 30's. However, this group of consumers should represent the biggest demand for air-conditioners as they are in the life stage of setting up their homes.

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