Chrysanthemum tea is a dated product category. From this ad, you can see the intention of re-positioning it to the younger users. Key message : no matter what your taste is, Vita chrysanthemum tea is here for you. The ad also sells the original taste, high quality and the 清熱明目 benefit. Do the young users care about all these ? I wonder. It boils down to the question of whether chrysanthemum tea can be re-positioned to the young. Somehow the old traditional image of chrysanthemum tea is too deep-rooted. A couple of ads like this will not get them to drink more probably.
Chrysanthemum tea is a dated product category. From this ad, you can see the intention of re-positioning it to the younger users. Key message : no matter what your taste is, Vita chrysanthemum tea is here for you. The ad also sells the original taste, high quality and the 清熱明目 benefit. Do the young users care about all these ? I wonder. It boils down to the question of whether chrysanthemum tea can be re-positioned to the young. Somehow the old traditional image of chrysanthemum tea is too deep-rooted. A couple of ads like this will not get them to drink more probably.
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