How long does it take for a common LCD projector to start up ? 30 seconds ? 60 seconds ? This new Epson LCD project can start in just 5 seconds. It may be a unique feature but not necessarily a unique selling point. Unique selling point has to really sell in the first place. Do consumers care ? As for Sanyo, it trumpets about being the world's smallest and lightest. That's more like an appeal, particularly for those who need to travel around making presentations. However, the ad execution is not well thought-out. It's quite straightforward to use book as the analogy. Wait, the product is white and the books are white. Both are placed on a light background. Are we playing photo-hunt ?
How long does it take for a common LCD projector to start up ? 30 seconds ? 60 seconds ? This new Epson LCD project can start in just 5 seconds. It may be a unique feature but not necessarily a unique selling point. Unique selling point has to really sell in the first place. Do consumers care ? As for Sanyo, it trumpets about being the world's smallest and lightest. That's more like an appeal, particularly for those who need to travel around making presentations. However, the ad execution is not well thought-out. It's quite straightforward to use book as the analogy. Wait, the product is white and the books are white. Both are placed on a light background. Are we playing photo-hunt ?
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