Ocean Park Halloween Bash TVC
Poeple like complaining nowadays and censorship is getting tighter and tighter. As a result, there are more safe and boring ads on TV. What do advertisers do ? Advertise elsewhere. It has become a standard act to come up with a safe/shorter ad for TV and then another longer uncensored version for broadcasting somewhere on the web like the You-Tube. I'm pretty sure this ad is posted by Ocean Park and best of all, it's free and targeting the young audience. Coupled with the TVC, there is a game application on Facebook too. Along the way, TV advertising may be having a less important role in a communication mix over time. Cost and censorship will kill it.
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