Standard Chartered Click-a-Count



Concurrent with the Citibank Octopus card that I talked about yesterday, Standard Chartered also launches a so called Click-a-Count. It's another integration idea of earning rewards through different payments and transactions. Since the product idea is so complicated, it's so difficult to explain it in a 30-second TVC. After watching this TVC, could you understand what exactly it is about ? You may figure it out by visiting the website. You can only explain it in more details in a 2-minute ad ... The TVC can only bring up the awareness and interest at best and hopefully people will check it out in other communication channels for details.



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