ICAC TVC


Have been teaching a class of A&P and one student asked for my view about the latest ICAC TVC. Didn't manage to clip it but luckily found it on YouTube. It asks people not to 隻眼開隻眼閉and report to ICAC when they know there is bribery. The 隻眼開隻眼閉 platform is not bad at all. However, the selection of scenarios may not be "big" enough. For the carpark and Chinese restaurant scenarios, we usually call it tipping rather than bribery. It's happening everywhere and I doubt whether anyone will bother to report these to ICAC. Another downside of this TVC is execution. We just can't tell what kind of bribery is going on. The office scenario seems "bigger" but we just figure out what is going on. Good platform. Bad execution. Too bad.



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