Ferrero Rocher TVC




Ferrero Rocher is positioned as the best gift for the love ones and it usually airs the long-running TVC below during gift-giving seasons like Christmas and Chinese New Year. After watching its new TVC above, it seems it is leaving the best gift positioning and refocusing on quality and taste. The TVC plays on "the taste from heaven". To me, it's quite a strange move as I bet everyone must have eaten it before and we all know what it is like. Just feel that this ad won't motovate consumers to buy or consume more. Why change ?


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