Mankei

Slimming and beauty house business is so competitive and it's not easy for a company to really make profit in face of price competition. In the case of Angel Face, it diversifies into men's grooming business. I have never been and I think I will not be one of the customers. (although it seems targeting people at my age). So I wonder whether the market is big. Anyway, it seems Angel Face has done the right thing in branding. Angel Face is a good name for beauty house for ladies and should not be extended to cover men's grooming. Hence, it has come up with another brand, Mankei, endorsed by the mother brand for a quality assurance. Smart enough.

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