Support the 2012 constitutional package !
Will you be more inclined to support the 2012 constitutional package after watching this ad ? It just provokes more criticisms. Advocacy advertising is an two-edge sword and it's not easy to handle. When done badly, it would only work against you. Advertising is considered not so credible and using advertising to advocate an issue would easily attract more rejections and cynicism. Our government should learn more from the political advertising in countries like the US and the UK . They have one common characteristic, that is, emotional appeal.

Comments
Your blog is also off during this holiday season ah!
Anyway, wish you a merry xmas and a happy new year.
always want to say it: you are the best teacher in my HKMA advanced diploma studies.
Although marketing is relatively conceptual, I did learn something, and did learn at lot when compared with some should-be-practical courses such as HR.
Thanks.
Astor