Merry Christmas
Have a wonderful Christmas holiday and I'll see you on Dec 29 ~Giordano's frog
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Comments
Your blog is also off during this holiday season ah!
Anyway, wish you a merry xmas and a happy new year.
always want to say it: you are the best teacher in my HKMA advanced diploma studies.
Although marketing is relatively conceptual, I did learn something, and did learn at lot when compared with some should-be-practical courses such as HR.
Thanks.
Astor