Over the years, we have seen the ups and downs of various sportswear brands. New Balance, Diadora and Reebok. They were once popular and worn by everyone. Where are they now ? Usually consumers only have room for 2-3 or 4 brands at most for a category in their minds. In the case of sportswear brands, there are Nike and Addidas. Is there room for a third brand ? Maybe but they have set up high barriers with hefty investments in brand building over time. Can Reebok come back ? Yes, if they are prepared to invest. No, with an ad like this. It just reminds me of the 80's way of advertising.
Over the years, we have seen the ups and downs of various sportswear brands. New Balance, Diadora and Reebok. They were once popular and worn by everyone. Where are they now ? Usually consumers only have room for 2-3 or 4 brands at most for a category in their minds. In the case of sportswear brands, there are Nike and Addidas. Is there room for a third brand ? Maybe but they have set up high barriers with hefty investments in brand building over time. Can Reebok come back ? Yes, if they are prepared to invest. No, with an ad like this. It just reminds me of the 80's way of advertising.
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