East Asian Games



Heard from the news recently that majority of HK people are not aware of the fact that HK is the host city of the East Asain Games. What's more, there are insufficient sponsors of the event during the financial tsunami and there may be potential deficits for the government to absorb. A TVC like this can solve the former issue of awareness. The trouble is HK is such a small place with 7 million people. Although all of us know the East Asian Game will be held here, will that help boost up the sponsorships for the event tremendously ? The problem with money remains but how can more money be raised ? Open for discussion please.

Comments

Anonymous said…
sponsorship could be a way to solve the problem.... ask the sports brand to support the event and ask for fund..
12:03 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more