Pearl River Bridge TVC


Organic is the trend. Organic soy sauce is nothing new under the sun. The question has become whether organic is an edge for your product so that you can charge a premium or organic will become a hygienic, must-have attribute for every brand over time. The latter may be true as product attribute can be copied easily. BTW, take a look at the packaging. I almost can't recognize the brand from the pack design. "Pearl River Bridge" in green classic English fonts. What a radical change !


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