TV Media

It's almost a cliche to say that the rise of internet has been replacing traditional media. It's happening where the younger generation have been watching less TV, reading less newspapers and listening to less radio compared with their parents. In the past, TV media represented a lion share of the advertisers' media budget but in view of the change in media consumption and decreasing viewership, advertisers have been shifting money away from TV. Over time, it will become a vicious cycle. When ad spending on TV decreases, TV stations will have to cut their budget in producing quality programs. And without quality programs, there are fewer and fewer viewers. Look at this program promo of TVB. Would you be interested in watching this kind of drama ? Boy, it will be aired in the prime time ! The vicious cycle is actually going on. You will see fewer quality programs and fewer good TVCs.