Speaking of products with miraculous functions, Japanese charcoal is another one. 備長炭 has been advertised by different people : it can purify the air, give out ions, dehumidify and so on. Can all these ads beat the perception of consumers ? Charcoal is charcoal and we know it's for BBQ while 備長炭 is just a type of charcoal for Japanese BBQ. Sold at HK$455 per kg, will consumers consider it ? Even with so many benefits and endorsement of a so called celebrity ? May be it can be sold as an Feng Shui item that can bring you good luck. There will be a bigger market. lol.
Speaking of products with miraculous functions, Japanese charcoal is another one. 備長炭 has been advertised by different people : it can purify the air, give out ions, dehumidify and so on. Can all these ads beat the perception of consumers ? Charcoal is charcoal and we know it's for BBQ while 備長炭 is just a type of charcoal for Japanese BBQ. Sold at HK$455 per kg, will consumers consider it ? Even with so many benefits and endorsement of a so called celebrity ? May be it can be sold as an Feng Shui item that can bring you good luck. There will be a bigger market. lol.
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