Here is an ad from ebay. Basically it's selling the similar thing as the Yahoo! Auction ad that I posted yesterday. Let's do a little comparison. Could I say this ebay ad is stronger playing on Mark Six as the creative idea ? Both ads try to use one stone to kill two birds while selling the benefits of setting up own e-business and announcing sales promotions at the same time. The promotion of ebay is even more distant as it's a sales contest. The promotion mechanic is more for the existing users of ebay. The chance of getting new users with this promotion mechanic is slim. Look, when we do promotion, we need to think about the objectives we try to achieve.
Here is an ad from ebay. Basically it's selling the similar thing as the Yahoo! Auction ad that I posted yesterday. Let's do a little comparison. Could I say this ebay ad is stronger playing on Mark Six as the creative idea ? Both ads try to use one stone to kill two birds while selling the benefits of setting up own e-business and announcing sales promotions at the same time. The promotion of ebay is even more distant as it's a sales contest. The promotion mechanic is more for the existing users of ebay. The chance of getting new users with this promotion mechanic is slim. Look, when we do promotion, we need to think about the objectives we try to achieve.
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