One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
This just sounds like a miraculous machine. It can turn normal tap water into disinfectant in 2 minutes by so called "super-oxygenation". Said to be the TIME magazine best invention of 2006, registered at EPA and approved by FDA, the "super-oxygenated" water can kill 99.99% of the common germs. I'm not saying there is any over-claim in this ad. The point is that consumers are skeptical about new products that sound miraculous. How do we make this ad more believable ? Well, maybe some good explanations on how it actually works may help. Agree ?
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