Venus Breeze

This is a good practice in branding that we can learn from. Venus Breeze is quite a feminine brand name and a pretty good one for Razor for women. If you didn't pay attention, you would almost miss that it's produced by Gillette. Gillette is known for razors, razors for men to be exact. That' why when it goes into razors for women, it comes with another brand name. The Gillette brand name is downplayed on purpose in the branding execution. It's still there as an endorsement to remind consumers that it's a quality product produced by Gillette.





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