Pet has become an important member of the family nowadays. Young couples don't want to give birth. They keep pets. Single people also keep pets as company. Pet is not pet but treated like a human. That's the consumer insight of this ad. "Love them back". Your doggie is loyal and will love you in his lifetime. So you have to love him back by feeding Cesar. Look at that delicious plate of French chicken with mushroom. I'm sure your doggie can never tell it's French or Chinese chicken. Stuff inside the can is of course nothing like that. Well, you doggie won't care anyway. It just makes the pet owners feel good. That's the power of emotional appeal.
Pet has become an important member of the family nowadays. Young couples don't want to give birth. They keep pets. Single people also keep pets as company. Pet is not pet but treated like a human. That's the consumer insight of this ad. "Love them back". Your doggie is loyal and will love you in his lifetime. So you have to love him back by feeding Cesar. Look at that delicious plate of French chicken with mushroom. I'm sure your doggie can never tell it's French or Chinese chicken. Stuff inside the can is of course nothing like that. Well, you doggie won't care anyway. It just makes the pet owners feel good. That's the power of emotional appeal.
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