Fortis TVC

AXA rides on the current financial situation to do promotion while Fortis plays on swine flu. Swine flu is not so widespread in HK (yet). So the extra coverage on swine flu may not be able to motivate people to buy the insurance from Fortis. Insurance is a business of probability. On the other hand, if swine flu breaks out in a big scale, it may not launch such a promotion anyway because of the high payout potential.

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