Scotch Magic Tape promotion

Here's an ad you won't miss. A bus is buried in a checker pattern background, which should get you curious to find out what it is about. The promotion mechanics and the ad execution tie well with invisibility, the unique selling point of the product. Although there may not be too many people interested to participate, the ad still reminds people about the goodness of the product. There is a 2+1 promotion offer tag-on too. Quite a good attempt to kill two birds with one stone.


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