On and off we see products advertise about the fact that they are greener than others. Here is one of those. Somehow I feel the concept of green-ness is over-rated. To HK consumers in particular, it's something nice to have rather than a motivational attribute to switch to a particular brand. They are more calculative and care about what the products can do for them for the price they pay. So while this ad may make Raid existing Raid users feel good about their brand, only a handful of other brand users may switch to it.
On and off we see products advertise about the fact that they are greener than others. Here is one of those. Somehow I feel the concept of green-ness is over-rated. To HK consumers in particular, it's something nice to have rather than a motivational attribute to switch to a particular brand. They are more calculative and care about what the products can do for them for the price they pay. So while this ad may make Raid existing Raid users feel good about their brand, only a handful of other brand users may switch to it.
Comments