Maxim's Devil Cake
When Maxim's launched the Angel Cake, it wasn't supported by TV advertising and I just saw some print ads and outdoors. Surprisingly, it has been selling quite well. It's just a plan cream cake but I guess it wins with the pricing and the gimmick of DIY crispy sugar pieces. Now here comes the Devil Cake. Angel vs Devil, cream cake vs chocolate cake, it seems to be a logical extension. It should be another good selling item I bet. But just wondering what will come next after that ~
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