Abbott EyeQPlus

It helps you sell better if you have the right brand name. EyeQPlus is quite a good name for communicating the product benefits : for the developments of the eyes and brains of the kids, plus more. Like shampoos, milk powders often come up with new formulae with new ingredients in order to lengthen the product life cycle and stay competitive. FOS, Taurine, Probiotics, just to name a few. Ingredient branding is also often used as a way to increase credibility, memorability and innovativeness in the eyes of the consumers. PhD, it's quite interesting to see Abbott to make up such a fancy name. Who doesn't want her kids to be smart like a PhD ? Yet I feel it's a bit overdone to be credible to the conssumers.