Nikon D3000 TVC

It seems Nikon is also taking the route of targeting the young female market. This TVC looks quite similar to the previous Canon EOS 500D TVC but stressing more on the user-friendliness and different handy functions. With the two key brands promoting to the same segment, I'm sure the market for easy-to-use DSLRs will be growing quickly and soon it will become a trade up from 儍瓜機. If you are the competitor of Canon and Nikon, what will you do ? Will you get into the same battlefield ? Positioning is about being differentiated. Maybe there is a space for another brand to occupy professionalism and sophistication targeting male users.



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