Canon Legria TVC
How would you sell a handycam ? The obvious choice is taking the usage route, reminding people of how the handycam can be used in order to trigger the need for it. In the past, handycam was for shooting the life of the new born baby. Now it's for shooting new born doggies. Keeping pets is the trend but we see a lot of new born babies around us this year. If I have to decide, I would still use the baby route as people may find it more worthwhile to invest in a handycam for shooting their babies.
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