Pizza Hut's new pizza again.....

When I saw this new pizza of Pizza Hut, I bursted into laughters. The new pizzas of Pizza Hut are getting more "creative" (or gimmicky). Can we call that pizza anymore ? I'm sure there will be smiley face pizza later... One would argue young people like newness and you will need to have some new items on the menu to attract them to come over and over again. True, but it's getting overdone. Putting sarcasm aside, if the leader in pizza is messing up with its pizza, there may be room for a pizza restaurant chain to stress on authentic pizza as the positioning. Target segment can be the richer mature group. Remember how Triple O and other premium Burger chains get shares of the burger market from McDonald's ?

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