Advertorial is an advertisement in the disguise of editorial. It's difficult to be done well. Most advertorials can be easily identified to be long-copy ads where no one will read them. Here is a good example we can learn from. First the layout should look similar to that of the editorials of the magazine you place your advertorial in. Second, you need a headline that doesn't look like an ad headline. Finally, branding is important but you will need to be subtle. Readers will turn away if you place big product shots, big logos in the advertorial. The key is to attract people to read. Branding or mention of your brand can be added near the end of the advertorial.
Advertorial is an advertisement in the disguise of editorial. It's difficult to be done well. Most advertorials can be easily identified to be long-copy ads where no one will read them. Here is a good example we can learn from. First the layout should look similar to that of the editorials of the magazine you place your advertorial in. Second, you need a headline that doesn't look like an ad headline. Finally, branding is important but you will need to be subtle. Readers will turn away if you place big product shots, big logos in the advertorial. The key is to attract people to read. Branding or mention of your brand can be added near the end of the advertorial.
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