Dove Campaign

You wouldn't miss this campaign of Dove. There are TVC, print and outdoor. As most of us know, chocolate is a mood elevator and many people, especially ladies, take it as a treat to pamper and relax. The campaign tries to have Dove to own such category motivator. The strategy is sound but the creative idea is rather questionable. The analogy with taking medicine is not quite a good association.

Comments

Michelle said…
"the creative idea is rather questionable" --- totally agree.
10:22 am
Anonymous said…
I'm not a choco lover and i hate it more after seeing the "medicine" concept.
11:25 am
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