The household consumption of cooking oil must be on decline or with no growth. People eat out and for those who really cook at home, they use less oil due to health concern. Brands are competing for market share with price as it's not easy to come up with real product differentiation to win. Cooking oil is cooking oil after all. This cooking spray is meant to meet the health trend of using less oil. Will it sell ? The thinking may be good : "People are using less cooking oil anyway. So let them use less and provide the convenience with a spray container. We can probably ask for a higher price." Yet it reminds some smart consumers to make their own home-made version : Just put the cooking oil into a spray bottle. It's much more economical. LOL.
The household consumption of cooking oil must be on decline or with no growth. People eat out and for those who really cook at home, they use less oil due to health concern. Brands are competing for market share with price as it's not easy to come up with real product differentiation to win. Cooking oil is cooking oil after all. This cooking spray is meant to meet the health trend of using less oil. Will it sell ? The thinking may be good : "People are using less cooking oil anyway. So let them use less and provide the convenience with a spray container. We can probably ask for a higher price." Yet it reminds some smart consumers to make their own home-made version : Just put the cooking oil into a spray bottle. It's much more economical. LOL.
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