Coke CNY TVC


Sharing with friends has long been a category motivator Coke trying to own. If you review the TVCs of Coke, you can easily find the element of sharing in many of them. This ad is also about sharing with friends in the festive season of CNY. Obviously the thinking behind it comes from the observation that young people today are heavy users of instant messengers and web video conferencing and hence the idea. Yet there is a very fundamental issue with this TVC. That is, why TVC in the first place ? If we believe they spend most of their time on the computer ... Another problem is that kids hate to be told what to do. The adults (who do the ad) sometimes fail to realize that.



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