Heineken Italy Case Study

Thanks to a friend who sent me this. This video only lasts 5 minutes or so. It's worth the time to watch it and think it over. Everyone is talking about the importance of social media in marketing communications. It's free and it can reach the younger generation. Is it simply about posting your TVC onto YouTube ? And you expect people to send and share it ? If it's not creative or anything funny, people would not share it at all. Heineken here is a good example. You may call it a PR stunt, with the use of internet to spread it out.

Comments

AL said…
Very impressive. I like the well-planned plot. Thanks for sharing this. I will add more diversified elements when I am planning the event :)
12:32 am
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