ThinkNoLimit Marketing Coaching

Think this ad appears at the midnight hours ? Not really. I found it during prime time. It's like the 美元髮彩 ad with 曾江 that appears at prime times from time to time. Looking at the hair styles, it should be quite an old ad. It seems the management just tries to air something for the sake of airing something. The baseball player is unknown to HK people (baseball is never popular in HK anyway). Stomach remedy relieve drunkenness... it's something also not known to many... Can it really ? Even if it can, should it be positioned this way ?

Here is another potentially controversial ad. That's the use of sex to sell a new kid meal menu. It's naughty but fun. Just wonder if any viewer will complain about it. You know Hong Kong people like complaining about everything nowadays. Let's not go into any moral discussion and see it in a brand image and personality perspective. On one hand, to qualify as a good ad, it should be attention grabbing and memorable. On the other, we need to bear the brand image and personality we want to build over time in mind. To me, 板長 stands for affordable authentic Japanese food. It's definitely attention-grabbing and memorable but what about its brand image ?

Yakault has got a new campaign going on. This is one of the TVCs . When an ad is so creative, I just don't know what I can say about it. It might be fun to watch but I just can't find the connection between the key message, i.e., 40 years of good health and the drama of a gangster meeting. I may be biased but this is the kind of storyboard I would have killed. Love to hear your views.

Pay up your credit card bills and help you save money at the same time ! If you open a payroll account with CitiFinance, you can apply for an installment loan to pay up your credit card bills and enjoy an extra 1% saving rate. It sounds attractive but if you really give it some thoughts, it's a silly idea. Here's the catch. If you have money left from paying for the loan, it mean you can pay more to finish off the loan more quickly. Would you save it for that tiny 1% extra ? Taking up a loan and saving money with them at the same time, you are literally borrowing money from yourself with the bank taking profit from the interest difference ...

Long time since I had organised open program. Been busy on other training and coaching. Now have some free time and will be having the first open program on Marketing Communications for FMCG in 2009. Please click on the image for more details and the enrollment can be found HERE .

In TV advertising, it's a rule that ads of two brands in the same category should not appear in the same commercial time slot. The scheduling is all computerized but here is an example where computer can't be trusted 100%. Two ads, one from Nike and one from Heineken, were aired side by side. Interesting enough, they are both about soccer. It's a pure coincidence. The Nike ad is longer and more appealing, making the Heineken ad look like a comeback segment of it. It's hard luck for Heineken. This spot is wasted.

Haagen Daz should be the leading premium ice-cream brand. If I'm not wrong, in fact Dreyers was the first brand in the premium ice-cream category long time ago but it has lost the share in the consumer mind already. What makes Haagen Dazs more successful ? Consistency in advertising and ongoing product innovations. Sensual enjoyment/indulgence is always the theme of its ad and this is a very typical one. This new Apricot & Cream looks so tempting. Guess I should give it a try too although it is targeting women.