Pro-i Cataract Surgery Centre


Like everywhere in the world, the population of Hong Kong is ageing, coupled with low birth rate. Demand for healthcare services is expected to be on the rise. So over the years we see the growth of health related products and services. Health supplements, medical centre chains, medical insurances and so on are the "new" comers into the media scene. In the medical market, we see different players adopt different strategies of convergence and divergence. On one hand we see the IPO of bigger medical group like Quality Health and Town Health who have the ambition to be a one-stop medical conglomerate. On the other, some want to occupy a niche in a specific specialization. Like Pro-i, they are specialized in cataract surgery for the aged. Very specific indeed. As a new market develops over time, we will see different brands occupy different spaces to sustain.

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