Teva print ad


This is not a bad ad at all. It has the stopping power. It gives an African, rugged and raw feeling that convey the message "The Original Professional Outdoor Slippers". The shortcoming is that they could have chosen a better typeface and font colour. The almost illegible headline reads "Go. Do. Be." (sound very Nike to me) and what is the name of the series down there ? It reads "TERRAFI. Think execution.

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