Emirate World Cup promotion


Didn't know that Emirate is an official sponsor of the World Cup. I thought the airline sponsor of the World Cup should be one of those bigger, more well-known and international airlines. They are just so rich digging out petroleum in its home country, United Arab Emirates.

At the first glance I couldn't tell this ad was about an airline. You just need some imagination. It got my attention because I wanted to find out what it's selling (usual readers could have already skipped it). However even I read on, I couldn't find out more about this promotion from the copies. It was quite a disappointment.

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