Luftansa print ad


At a glance, this is a pretty normal ad. What I see is a father and a son looking at a map, kind of discussing where they are going or they want to go. You feel the warm relationship of father and son. Not too creative but it suits the selling of an airline service. But when getting to the copies, it doesn't talk about things like shortening the distance between people, visit your relatives, blah blah blah. It actually talks about "two daily flights to European destinations and around the world where you can get all more business opportunities. Isn't that funny ? 上身著西裝, 下身著唐裝.

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