Mirama free parking ad


This is a great ad in artistic sense. A shot of the back of a car that looks like a beautiful human body. For those who attended my class before, do you remember what this type of creative idea is called ? "Different perspective" - an unusual perspective of the product to generate imaginations. When you look at this ad, what kinds of imaginations are generated ? Sexy, powerful and mysterious. But note this is a free parking ad. So although it's a great ad in artistic sense, it is probably off-brief. That is, an inappropriate creative idea is used to convey the key message.

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