無綑綁大閘蟹

It's hairy crab season. All restaurants and traders are going all out to promote hairy crabs. Compared with all other restaurants, 金龍船 has a very unique twist in their promotion : 無綑綁大閘蟹. Is it really better than other "tied-up" hairy crabs or just a gimmick ? It doesn't matter as it is "market-first" and it is able to make a impression that 金龍船's hairy crabs are all 生猛. It's quite a good idea to build a positive perception in consumer's mind. Perception is good enough to sell although perception is not reality. In reality, if you give it some rational thoughts : if the crabs are free to run around, the fats in them will be consumed, 肥蟹都變瘦蟹.

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