Meka Silver-Care Tooth Brush

A new product idea. A tooth brush with a silver head to release "Silver Ions" claimed to protect your teeth better and stop the breed of bacteria. Sounds great but the ad doesn't spell out the mode of action important to explain how silver ion works. As a consumer, I wonder whether it is a pure gimmick, an empty claim or whether it really works for me. Are there any scientific theories about it ? Supports are missing in the ad. Ads should be informative enough to sell.

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