Sony Walkman MP3


This is a very strong creative using "mixing and matching". It's got the stopping power to catch our attention. And if we use our imagination, we would find it very campaignable too. In fact there are more versions like Pop, Rock etc. But is it really a good creative ? It still depends on what message we are trying to convey. The USP of this MP3 is 3-minute fast charge for 3-hour play. That's a very attractive selling point. Is the creative communicating it effectively ?

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