Movie sponsorship

The problem with movie sponsorship is that it is too common. Everybody is literally doing pretty much the same thing. The "standard" practice may include a premiere. some tickets for promotion giveaway and an ad to announce the promotion/sponsorship. Speaking of such promotion ad execution, let's compare these two. You must have seen many movie sponsorship ads like the Cyber Telecom one : the poster visual of the movie plus products visuals on the side or underneath. On the other side, the Hennessy one is smarter. The ad is executed in such a way that 周迅 looks like their product endorser. The contents of both sponsorships may be similar but it is the executional dress-up that makes the difference.


BTW, I have already watched both films during the film fest. 明明 is a new attempt and you may either like it or hate it. Arhur and the Minimoys is a good one for both adults and kids (but I would recommend the original English version).

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