Samsung Tablet PC print ad

This is a rather strange ad. It caught my attention simply because I didn't understand what the visual is trying to convey. A guy with a silly facial expression jumping high and holding "something", something like a book or a video tape. It is actually about a tablet PC only when you read on. I guess there must be a creative attempt to express the benefits of this tablet PC. However, it is not as clear as it should be. Maybe we'd better use a simple product-as-the-hero approach. It's boring but look, this ad has wasted 3 quarter of the space without selling anything about the product.

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