Aaron Kwok in Saint Honore ads


Sometimes I really wonder how some advertisers justify the spending on celebrities. Aaron Kwok, big celebrity, big money. Celebrity works because if we choose the right one, he or she could provide the brand with credibility. Now the question is whether Aaron Kwok is the right one for Saint Honore, a cake shop which sells cakes and dumplings. The link is weak because as far as I know, Aaron is a singer and actor, not a gourmet. In both ads, you find Aaron is pretty "detached" and he's like appearing on his album cover. He's not even trying to sell anything. Is it worth the money ?




Comments

葛佬 said…
Saint Honore should find a female one for celebrity use.
In my pt of view, Aaron is suitable for representing dancing and sport.
11:47 am
wildcard said…
Aaron is more suitable for PHYSICAL than Saint Honore !!!
12:49 pm
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