Nissin 出前一丁杯麵

Let's talk a bit about brand portfolio management. 出前一丁 and 合味道 are the two brands owned by Nissin. In consumers' mind, 出前一丁 is a brand of instant noodles that we need to cook for a quick meal. On the other hand, 合味道 is a brand of cup noodles for killing hunger quickly like a snack. As far as I'm aware, there are more product extensions under the 出前一丁 brand name, including cup noodles like those in the print ad. I really wonder why they do that. Instead, I would rather put the effort of new product development to grow and renew the 合味道 cup noodle varieties as it would be more effective. Strange.




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