The art of hardness ! Maybe I'm too conservative but I think Viagra should not advertise. First, it's a prescription drug and advertising will motivate consumers to buy the drug via illegal sources without doctor's prescription. It could be quite dangerous. Second, Viagra is the market-first drug for impotence, clinically proven effective, fast and without any major side effect. Its fame has been effectively built into the mind of consumers through PR. Third, it's not very tasteful to advertise a drug for impotence. Like in this ad, it uses cucumber and banana as the analogy. Too explicit, it can be bad taste. Too subtle, it may not be able to sell. So why advertise ?
The art of hardness ! Maybe I'm too conservative but I think Viagra should not advertise. First, it's a prescription drug and advertising will motivate consumers to buy the drug via illegal sources without doctor's prescription. It could be quite dangerous. Second, Viagra is the market-first drug for impotence, clinically proven effective, fast and without any major side effect. Its fame has been effectively built into the mind of consumers through PR. Third, it's not very tasteful to advertise a drug for impotence. Like in this ad, it uses cucumber and banana as the analogy. Too explicit, it can be bad taste. Too subtle, it may not be able to sell. So why advertise ?
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