Beacon College vs Modern Education


Sometimes I wonder whether idolization of tutors is something unique in HK. Don't know if there is the same phenomenon elsewhere. It's a product of our poor education system and opportunist culture. I bet the bosses of these tutorial schools are from the entertainment industry where they package and promote the tutors like movie stars. Beacon School is selling warmth and friendliness for its tutors, June and Richard. On the other hand, Modern Education is selling authority and charisma. Doesn't its ad look like a movie poster ?

Comments

Phoebe said…
Because of the weak and messy education systems in HK, the competition in studying is fierce. Apparently, people have a strong believe that entering University is the safest and best way to secure your prospect is common. Who know? Idolization of tutor is shameful as I believe education publication and advertising shouldn't advertised the tutor as idol, superman or superwoman.
Word-of-mouth is always the most effective and reliable way of publication to the target audiences in this category. Rather, they should spend more money, energy and time to help students in learning with fun.
1:15 pm
Louis Lau said…
Agree, it's so sad.
1:28 pm
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