Hang Lung carpark offer

This is quite a creative offer. Green is hot and Hang Lung rides on the trend to come up with a carpark offer for green drivers. If you have an environmentally friendly car, you can enjoy a range of carpark offers. I think it is a PR idea than a sales promotion idea though. The penetration of green hybrid cars is still low. So this offer is rather limited to a small group of car owners and I doubt it would be able to really generate additional revenues for its carparks. However, if turn it into a PR or CSR initiative, there could be more mileage to trumpet about Hang Lung as a good corporate citizen. How ? For example, it can join force with the government which is already promoting the use of green hybrid cars with tax benefits.

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