PCCW 1000M+ TVC


The TVCs of HK Broadband has really made a stir to the advertising scene. My post about the HK Broadband campaign have received quite a few comments. Guess generating talk-abouts is what 王維基 is good at. Thanks the readers who contributed this link of PCCW 1000M+ TVC. PCCW is fighting back. Interesting that it uses rats to make a mockery of HK Broadband. It doesn't look like a gentlemen act as the market leader. I think the TVC is not really striking the right chord. Basically the HK Broadband TVCs are talking about its high speed with optical fibres going into home. High speed is the claim and supposedly the benefit that people are looking for. The coverage of optical fibres is the support. So if PCCW is fighting back head-on, it should talk about speed, rather than its coverage of optical fibres. It has also invented a new brand name, PCCW 1000M+. I searched in its website and it is in fact a new service plan. Now we have choices of 3M, 6M or 1000M services depending on where you live. Well the fact is that no one is able to fully cover the whole of HK with optical fibre to provide 1000M service to everyone anyway. This is the the point both HK Broadband and PCCW are trying to avoid in their ads.

Comments

Anonymous said…
as i know that the 100M broadband service of PCCW cost $588 and need waiting one month to install but HKBN only cost about$200 and just take few days can provide the service to the user.In fact, as a consumer not only consider the service but also the price. most of the time, the price always be the main factor of buying signal of the consumer.
2:03 am
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