Smartone HSPA print ad

While PCCW and HK Broadband are still fighting, Smartone has quietly launched a competitive print, also against PCCW. The ad is about its wireless broadband service. In the print ad, the (broken) modem on the left parodies with the Netvigator Everywhere modem that selects the best network among 3G, HSPDA and WiFi (look closer by clicking on the image). PCCW and HK Broadband are fighting in the fixed line broadband arena, talking about optical fibre coverages. In fact my fair guess is that wireless broadband should be the battlefield in the future. If any of the telcos is able to offer good wireless broadband coverage, at home and out-of-home, at a reasonable price, say HK$200-300, people may cut their fixed line broadband at home and go wireless. It will be like mobile phones replacing fixed line phones. As far as I know, many people are no long using fixed line phone service nowadays, they just use mobile phone at home. At HK$100 per month, you get more than 1,000 minutes of talk-time that you will never finish anyway. What's the point of keeping a fixed line phone ? Sooner or later the same thing will happen to broadband service.

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